What is SEO

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Search Engine Optimisation refered to as SEO comes down to how search engines read your website and how you can optimise the content of your website for better results.

There are various aspects to cover when is comes to SEO, so let’s look at a few basic things you should know. 

How to get the right SEO help

There are lots of people out there doing SEO 

How to measure the effectiveness of your SEO

There are lots of people out there doing SEO 

The purpose of Google's algorithms

Google’s uses its algorithms to define what people search for and to then give them exactly what they are looking for.  

What is a search string?

A search string is just about any series of words, a short sentence or a question you type in when you want to find something on Google. Google carefully analyses these search strings to understand how people go about searching for specific things. 

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